Pick your challenge

A partner, not a tracker

Whatever the challenge, the failure mode is the same: by week three, nobody's watching. Eugene learns your why, texts you every day, counts your days, and notices when you go quiet. No app — it lives in your Messages.

75 Hard

The original — strict

75 days: two 45-min workouts (one outdoors), follow a diet with no alcohol or cheat meals, a gallon of water, 10 pages of non-fiction, and a daily progress photo. Miss anything → restart from Day 1.

Text Eugene

Texts +1 (888) 297-9599 — works on any phone

No app, no signup. Your account is created the moment you say hi.

75 Soft

Sustainable version

75 days: one 45-min workout daily (one active-recovery day a week), eat well and drink only socially, 3 liters of water, and 10 pages of any book. Miss a day → keep going, no restart.

Text Eugene

Texts +1 (888) 297-9599 — works on any phone

No app, no signup. Your account is created the moment you say hi.

75 Medium

The middle path

75 days: one 45-min workout daily with one rest day, a diet with one weekly cheat meal, 3 liters of water, 10 pages a day. Stricter than Soft, kinder than Hard.

Text Eugene

Texts +1 (888) 297-9599 — works on any phone

No app, no signup. Your account is created the moment you say hi.

Winter Arc

Oct–Dec lock-in

Pick your non-negotiables — gym, reading, no doomscrolling, early mornings — and hold them from fall to New Year's Eve. You set the rules; Eugene holds you to them.

Text Eugene

Texts +1 (888) 297-9599 — works on any phone

No app, no signup. Your account is created the moment you say hi.

Exam grind

MCAT · bar · finals

A countdown to test day with daily study blocks, session check-ins, and your why on the hard mornings. Tell Eugene the date and your daily plan — it runs the season with you.

Text Eugene

Texts +1 (888) 297-9599 — works on any phone

No app, no signup. Your account is created the moment you say hi.

Your own challenge

Any rules, any length

60 Day Hard, a dry month, 30 days of cold showers, 100 days of code — name the rules and the length once, and Eugene counts the days, checks in daily, and never lets one slip silently.

Text Eugene

Texts +1 (888) 297-9599 — works on any phone

No app, no signup. Your account is created the moment you say hi.

Free to start — your first week is unlimited. Reminders and check-ins always keep working. Independent — not affiliated with 75 HARD® or Andy Frisella.